The Opportunity for Business

Business finds itself today in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide. In the face of change, it is business that is the most trusted to keep pace — more than NGOs, government, or media.

Moreover, in 2016, no institution recorded a larger gain in trust among the general population than business — a phenomenon aided in part by a gradual recovery of the financial services sector. Registering an eight-point rise over the last five years, financial services moved to 51 percent in 2016, a larger gain than any other sector.


Each year, Edelman asks people all over the world, including Malaysia, how much they trust institutions, specifically government, business, the media and NGOs. We call it the Edelman TRUST BAROMETER and, in effect, it tells a story of how we all see the world.

Fill out the form get the full report on what Malaysians think and who they trust most.

* Link to the report will be sent to your mailbox so please ensure that you’ve filled your email correctly.

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