The Inversion of Influence

In sync with the emergence of a widening trust gap, the traditional pyramid of influence — with elites on top — has been up-ended. Today, influence decidedly rests in the hands of the mass population. The net result is a new phenomenon where the most influential segment of the population (or 85 percent of the population) is at the same time the least trusting.

This reality stems from the fact that “a person like yourself,” or an average employee, is far more trusted than a CEO or government official.

Each year, Edelman asks people all over the world, including Malaysia, how much they trust institutions, specifically government, business, the media and NGOs. We call it the Edelman TRUST BAROMETER and, in effect, it tells a story of how we all see the world.

Fill out the form get the full report on what Malaysians think and who they trust most.

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Source: www.edelman.com