For 16 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government.
Trust in all four institutions climbed to its highest level in 2016, ushered by a surge of trust among the informed public.
This year witnessed a marked divide between the informed public and the mass population when it comes to trust in all institutions.
In sync with the emergence of a widening trust gap, the traditional pyramid of inﬂuence — with elites on top — has been up-ended.
Business ﬁnds itself in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
A world of divided trust and dispersed authority presents a leadership opening. Yet, it is not business leadership as usual that will resonate.
The 2016 Edelman Trust Barometer introduces a new model of influence designed to build trust and, through that trust, to bridge the divide between those with influence and those with authority.
Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that.