Trust in business, media and government is failing as ordinary Malaysians grow weary of scandals and how they have been handled. That’s the bad news from the Edelman Trust Barometer 2016. The good news is that it can be fixed – if chief executives and senior officials step up with more transparency and great commitment to tackling broader social challenges

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Global Results

For 16 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government.


The State of Trust

Trust in all four institutions climbed to its highest level in 2016, ushered by a surge of trust among the informed public.


Mounting Trust Inequality

This year witnessed a marked divide between the informed public and the mass population when it comes to trust in all institutions.


The Inversion of Influence

In sync with the emergence of a widening trust gap, the traditional pyramid of influence — with elites on top — has been up-ended.


The opportunity for Business

Business finds itself in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.


Leadership in a divided world

A world of divided trust and dispersed authority presents a leadership opening. Yet, it is not business leadership as usual that will resonate.


The Inversion of Influence – Research Insight

The 2016 Edelman Trust Barometer introduces a new model of influence designed to build trust and, through that trust, to bridge the divide between those with influence and those with authority.


Asia Pacific, Middle East & Africa: Trust in the Trusting Region

Trust in the four institutions of business, government, media and NGOs is up around the world, but it is only the developing economies of Asia and the Middle East that can feel good about that.


Each year, Edelman asks people all over the world, including Malaysia, how much they trust institutions, specifically government, business, the media and NGOs. We call it the Edelman TRUST BAROMETER and, in effect, it tells a story of how we all see the world.

Fill out the form get the full report on what Malaysians think and who they trust most.

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